Overview
What you will study
Through lectures, case studies, hands-on activities, and an innovation simulation, you’ll learn a set of tried-and-true tools and techniques for mastering this approach to innovation. Integrated with this approach is MIT’s unique Distributed Leadership Model—an impactful leadership framework based on four capabilities that support leaders who need to be creative and adaptive in new and unexpected ways. The Innovating in Existing Markets - Reviving Mature Products and Services course offered by Massachusetts Institute of Technology (MIT) will help you deliver value-creating innovation and leverage the leadership capacity that exists throughout your organization.
Programme Structure
The program focuses on:
- A set of tried-and-true tools and techniques for mastering new approaches to market innovation.
- A structured framework for applying those tools and techniques.
- Recommendations and practices for overcoming resistance to innovation-driven change.
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- We accept enrollments until the offering reaches capacity at which point, we will maintain a waitlist.
Language
Credits
Delivered
Disciplines
Innovation Management Marketing Management View 84 other Short Courses in Innovation Management in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massachusetts Institute of Technology (MIT) and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
- Executives seeking to improve their creative problem-solving skills and deliver value-creating innovation in their organizations
- CEOs
- Presidents
- COOs
- Executive VPs
- VPs of marketing and business development
- Heads of R&D, engineering, manufacturing, and IT
- Chief technologists
- Corporate planners and strategists
- Other senior managers with leadership responsibility
Tuition Fee
-
International
4500 USD/fullTuition FeeBased on the tuition of 4500 USD for the full programme during 2 days. -
National
4500 USD/fullTuition FeeBased on the tuition of 4500 USD for the full programme during 2 days.
Living costs for Boston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.