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Overview
What you will study
If you have a strong interest in internet-based marketing activity, you'll find that digital marketing is the newest and most innovative marketing methodology used by business executives. The Digital Marketing course offered by Ferris State University will enhance your skills in:
- Multi-channel marketing integrating online and offline marketing with profitable results
- Selling online, and saving money and time for your company and your customers
- Managing databases in a digital world
- Mastering best practices in both business-to-customer and business-to-business digital marketing
- Creation and execution of internet marketing/advertising plans and campaigns
Programme Structure
The program focuses on:
- Principles of Marketing
- Business-to-Business Digital Marketing
- Business-to-Consumer Digital Marketing
- Business-to-Business Advertising
- Direct and Digital Marketing
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
12 SCH
Delivered
On Campus, Online
Campus Location
- Big Rapids, United States
Disciplines
Digital Marketing View 77 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
GPA 2.3
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale).
- If it is determined by the College of Business Dean's Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.
- Once admitted, an advisor will be assigned by the College of Business in the certificate program.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents10236 USD / year≈ 10236 USD / year - Out-of-State6180 USD / year≈ 6180 USD / year
-
Domestic
Applies to youIn-State6180 USD / year≈ 6180 USD / year
Living costs
Big Rapids
United States
1000 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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