Overview
What you will study
If you have a strong interest in internet-based marketing activity, you'll find that digital marketing is the newest and most innovative marketing methodology used by business executives. The Digital Marketing course offered by Ferris State University will enhance your skills in:
- Multi-channel marketing integrating online and offline marketing with profitable results
- Selling online, and saving money and time for your company and your customers
- Managing databases in a digital world
- Mastering best practices in both business-to-customer and business-to-business digital marketing
- Creation and execution of internet marketing/advertising plans and campaigns
Programme Structure
The program focuses on:
- Principles of Marketing
- Business-to-Business Digital Marketing
- Business-to-Consumer Digital Marketing
- Business-to-Business Advertising
- Direct and Digital Marketing
Key information
Duration
- Part-time
- 4 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Digital Marketing View 114 other Short Courses in Digital Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale).
- Dual enrolled/concurrent students must complete their high school degree, provide transcript, before the certificate will be granted from Ferris State University.
- Students wishing to pursue a bachelor’s or associate degree must meet the admission criteria for the program.
Tuition Fee
Funding
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