Overview
The Professional Digital Marketing course offered by Ferris State University will help you learn both the theory and practice of digital marketing, and the certificate will enhance your skills through courses of your choice focused on:
- Multi-channel marketing — integrating online and offline marketing with profitable results
- Selling online and saving money and time for your company and your customers
- Managing databases in a digital world
- Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
- Creation and execution of internet marketing/advertising plans and campaigns including the basics of website design and implementation
You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in digital marketing, but also in careers such as direct marketing, advertising and professional selling.
Programme Structure
The program focuses on:
- Business-to-Business Digital Marketing
- Business-to-Consumer Digital Marketing
- Web Design and Planning
- Principles of Marketing
- Business-to-Business Advertising
- Integrated Marketing Communications
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Big Rapids, United States
Disciplines
Digital Marketing View 113 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale).
Tuition Fee
Funding
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