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Overview
What you will learn
The Professional Digital Marketing course offered by Ferris State University will help you learn both the theory and practice of digital marketing, and the certificate will enhance your skills through courses of your choice focused on:
- Multi-channel marketing — integrating online and offline marketing with profitable results
- Selling online and saving money and time for your company and your customers
- Managing databases in a digital world
- Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
- Creation and execution of internet marketing/advertising plans and campaigns including the basics of website design and implementation
You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in digital marketing, but also in careers such as direct marketing, advertising and professional selling.
Programme Structure
The program focuses on:
- Business-to-Business Digital Marketing
- Business-to-Consumer Digital Marketing
- Web Design and Planning
- Principles of Marketing
- Business-to-Business Advertising
- Integrated Marketing Communications
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
12 SCH
Delivered
On Campus, Online
- Self-paced
Campus Location
- Big Rapids, United States
Disciplines
Digital Marketing View 77 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- 2.35 HS GPA (on a 4.0 scale) and/or 16/900 ACT/SAT
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean's Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents10236 USD / year≈ 10236 USD / year - Out-of-State6180 USD / year≈ 6180 USD / year
-
Domestic
Applies to youIn-State6180 USD / year≈ 6180 USD / year
Living costs
Big Rapids
United States
1000 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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