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Overview
What you will study
The Writing for the Web and Digital Media course offered by City, University of London will cover the following topics:
- How to make your writing more effective
- How to find the story in your business communications
- How to attract and keep the attention of your audience
- How to present written content effectively
- How to find the right tone and voice for your organisation
The web writing course will also cover editing and proof-reading skills, best practices for titles and subheadings, blogging, editorial planning, how to use keywords to improve SEO and how to apply content marketing principles.
At the end of the Writing for the Web course you should hopefully feel confident in digital content writing.
Programme Structure
The program focuses on:
- How writing for the web is different from writing for other media.
- How to improve your writing.
- How to edit your writing to suit different online platforms.
- How to engage your audience by finding valuable stories within your organisation.
- How to improve your SEO by using keywords.
- How content marketing can help you to promote your organisation.
- How to find the right voice for your organisation’s online communications.
- How to present your written content effectively.
- How blogging could benefit your business.
- How to organise and vary your written content with the help of an editorial calendar.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Creative Writing Digital Media View 81 other Short Courses in Creative Writing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is ideal for those who are responsible for creating online content for their organisation, whether they come from a marketing background or not. Attendees are welcomed from across all industry sectors.
- Fluent written and spoken English.
Tuition Fee
To always see correct tuition fees
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International
140 GBP/fullTuition FeeBased on the tuition of 140 GBP for the full programme during 1 days. -
National
140 GBP/fullTuition FeeBased on the tuition of 140 GBP for the full programme during 1 days.
Funding
Improve page content