Digital Marketing Strategy University of Toronto

Overview

What you will study

The Digital Marketing Strategy course offered by University of Toronto will help you build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan.

By the end of this micro course, you'll be able to:

• Define and understand the digital marketing ecosystem across platforms, channels, and tactics.

• Formulate digital marketing strategy with objectives/goals that deliver business value.

• Explore the business and consumer impacts of digital transformation within the context of marketing.

• Apply customer-centric frameworks and develop practices to build digital experiences.

• Develop and maximize Digital Marketing Campaigns/Initiatives and deliver a Digital Measurement Plan.