Overview
What you will study
Working with case studies, this Foundations of Search Engine Optimization (SEO) course offered by University of Toronto develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.
By the end of this micro course, you'll be able to:
- Perform both SEO keyword and competitive research to best compete in a crowded market.
- Understand how Google ranks websites and how to position yours to increase your chances of ranking.
- Develop an influencer & media outreach strategy to improve your Off-Page SEO (i.e., how authoritative and credible Google views you).
Programme Structure
The program focuses on:
- Search Engine Optimization
- Influencer and Media Outreach
- Content Marketing Strategy
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
Language
Delivered
Disciplines
Web Technologies & Cloud Computing View 27 other Short Courses in Web Technologies & Cloud Computing in CanadaWhat students do after studying Computer Science & IT
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fee
-
International
559 CAD/fullTuition FeeBased on the tuition of 559 CAD for the full programme during 1 months. -
National
559 CAD/fullTuition FeeBased on the tuition of 559 CAD for the full programme during 1 months.