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Overview
What you will learn
By the end of this Digital Communications Strategy - Content Marketing and Distribution course offered by University of Toronto , you'll be able to:
- Assess different content marketing formats: written, video, audio
- Build a content calendar
- Apply on-page and off-page Search Engine Optimization (SEO)
- Categorize distribution tactics according to the PESO Model (Paid, Earned, Shared, Owned)
- Analyze basic metrics to assess your website and social media performance
- Assess how Generative AI tools can complement keyword research, calendar building, content creation and on/off-page SEO
Programme Structure
The program focuses on:
- Calendar Planning
- Content Distribution
- Search Engine Optimization
- Video Storytelling
- Data Analysis
- AI Research
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Communication Studies Digital Marketing View 28 other Short Courses in Communication Studies in CanadaWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- All micro courses are open to everyone and there are no prerequisites or “application” requirements.
Tuition Fee
To always see correct tuition fees
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International
599 CAD/fullTuition FeeBased on the tuition of 599 CAD for the full programme during 1 months. -
National
599 CAD/fullTuition FeeBased on the tuition of 599 CAD for the full programme during 1 months.
Funding
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