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Overview
Key facts
The course focuses on developing a deep understanding of strategic management principles and their application in the context of marketing strategy.Through a combination of theoretical learning and practical application, students will gain insights into market analysis, competitive positioning, consumer behavior, brand management, and marketing analytics. They will learn how to develop and implement effective marketing strategies that drive business growth and create a competitive advantage.
London School of Planning and Management's Business and Marketing Strategy programme will teach you more about this topic.
Programme Structure
Courses include:
- Marketing Management: This unit provides an overview of marketing principles and strategies, including market analysis, consumer behavior, product development, pricing strategies, and distribution channels.
- Strategic Brand Management: Students will learn about brand development and management, including brand positioning, brand equity, brand communication, and brand extension strategies.
- Market Research and Analysis: This unit focuses on conducting market research, analyzing data, and interpreting market trends to support strategic decision-making and identify target markets.
- Digital Marketing Strategy: Students will explore digital marketing channels, techniques, and tools to develop effective digital marketing strategies, including social media marketing, search engine optimization (SEO), and content marketing.
- Integrated Marketing Communications
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Business Administration Marketing Management View 178 other Short Courses in Business Administration in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Whether you are a recent high school graduate, a seasoned professional, or someone looking to explore new horizons, our courses are accessible to everyone.
- We believe that passion, curiosity, and determination are the true drivers of success. We encourage individuals from diverse walks of life to join us in this transformative journey of skill development and personal growth.
- No matter your age, educational background, or prior experience, you are warmly welcomed to enrol in our skill-based courses.
Tuition Fee
To always see correct tuition fees
-
International
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months. -
National
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months.
- 1 month - £149
- 2 months - £99
Funding
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