Overview

What you will study

Getting someone to find your site is only half the battle. Or maybe less than half. What counts, is getting people to engage with your site through conversions, sign-ups and purchases. And there are ways to do that effectively. One of them is by signing up for this intensive workshop with renowned industry expert, Tarek Riman.

In three short, rich hours, you’ll learn how to make your website work for you with optimized design, look & feel, tone & manner, GUI and most of all, performance. There are well over 1 billion websites online at the moment. And you have two choices: take your chances as is, or optimize your potential for success by taking this Make the Most of Conversion Rate Optimization workshop offered by Concordia University Montréal.

Programme Structure

The program focuses on:

Understand the basics of conversion rate optimization (CRO), its various types and how they work;

Gain insight into the benefits of CRO, its role in marketing and how it impacts business decision-making and success;

Familiarize yourself with CRO analytics, tracking, heat-mapping and user sessions;

Learn how CRO fits into the marketing mix, SEO and SEM.

Key information

Duration

Part-time
- 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

No upcoming dates at this time.
Workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line.

Language

English

Delivered

Online

Campus Location

Montréal, Canada

Disciplines

Web Technologies & Cloud Computing View 23 other Short Courses in Web Technologies & Cloud Computing in Canada

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Marketing, web-marketing and advertising professionals who want to help their brands cut through the clutter.

Start-ups who want to manage their own social-media advertising and presences.

Beginners and students who want to learn more about how these vital tools can be used effectively.

Tuition Fees

Funding

Improve page content

Make the Most of Conversion Rate Optimization Concordia University Montréal

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