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Overview
Learners will explore both paid and organic tactics, gaining hands-on experience with tools and techniques for search engine optimization, paid search advertising, social media marketing, content strategy, and audience targeting.
Features
- By the end of the Digital Marketing Essentials program from University of Alberta, learners will be able to create high-performing campaigns, track key performance indicators, and refine marketing strategies for long-term growth.
- Designed for marketers, business owners, entrepreneurs, and professionals seeking to elevate their digital expertise, this program provides a comprehensive foundation in digital marketing.
Programme Structure
Curriculum:
- Learn to integrate paid and organic digital marketing tactics into a cohesive, data-driven strategy that aligns with business objectives.
- Gain expertise in paid digital advertising, including social media ads, search engine marketing, display advertising, and audience targeting to drive conversions.
- Understand and apply search engine optimization (SEO), content marketing, social media engagement, and email marketing to build long-term audience relationships.
- Use analytics tools to track campaign performance, optimize budget allocation, and refine marketing tactics based on data insights.
- Explore digital privacy, audience segmentation, reputation management, and the evolving landscape of online marketing to maintain ethical and effective strategies.
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Edmonton, Canada
Disciplines
Digital Marketing View 17 other Short Courses in Digital Marketing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- International Students are welcome to enroll and pay the same course fees as local students.
- Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
- Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents1935 CAD / full≈ 1935 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents1935 CAD / full≈ 1935 CAD / full
Funding
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