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Overview
What you will study
You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today.
In this Search Engine Optimization course offered by Concordia University Montréal, you'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics.
Programme Structure
The program focuses on:
- Understand the role of SEO in the digital marketing eco-system and consumer journey;
- Identify SEO trends and insights;
- Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page;
- Accurately track, measure and analyze web metrics and statistics;
- Create a detailed technical and content audit.
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Montréal, Canada
Disciplines
Digital Marketing View 20 other Short Courses in Digital Marketing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Anyone who wants to learn the fundamentals of SEO.
- Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
- Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
- Small-business owners, entrepreneurs or association members who manage their own communications.
- Business owners and managers who want to maximize their reach on the web.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents840 CAD / full≈ 840 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents840 CAD / full≈ 840 CAD / full
Funding
Improve page content