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Overview
What you will study
Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course.
In the Search Engine Marketing course offered by Concordia University Montréal, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads.
Programme Structure
The program focuses on:
- Create, optimize and measure Ads;
- Research keywords and write effective ad and landing page copy;
- Collect and Analyze Analytics and data;
- Implement digital marketing strategies to increase web traffic and lead generation conversions;
- Optimizing, testing and implementing campaigns.
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Montréal, Canada
Disciplines
Digital Marketing View 20 other Short Courses in Digital Marketing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Anyone who wants to learn the fundamentals of SEM.
- Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
- Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
- Small-business owners, entrepreneurs or association members who manage their own communications.
- Business owners/managers who want to maximize their reach on the web.
- Managers and executives who want to learn more about digital marketing
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents840 CAD / full≈ 840 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents840 CAD / full≈ 840 CAD / full
Funding
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