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Overview
What you will study
Online footprints have never been so large. That can work for you or against you. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively.
In this Social Media - Networks and Concepts course offered by Concordia University Montréal, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques.
By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating.
Programme Structure
The program focuses on:
- Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions;
- Perform a detailed persona analysis;
- Create and optimize social media content and channels;
- Evaluate target markets and match them with the right social networks;
- Design a basic paid social media campaign.
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Montréal, Canada
Disciplines
Web Technologies & Cloud Computing Digital Media View 23 other Short Courses in Web Technologies & Cloud Computing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Anyone who wants to learn the fundamentals of social media.
- Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online.
- Public relations professionals who want to broaden their own reach or that of their clients.
- Students moving onward to an academic path in the web world.
- Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
- Small-business owners or association members who manage their own communications.
- Business owners and managers who want to maximize their reach on the web.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents840 CAD / full≈ 840 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents840 CAD / full≈ 840 CAD / full
Funding
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