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Overview
What you will study
You will see how you can track not just the to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.
This Using Google Analytics course offered by St. Francis Xavier University (StFX) guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you will need to add to your web pages to begin tracking your visitors, you will learn everything you need to know to get everything you can from the data that Google Analytics provides. You will even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.
Programme Structure
The program focuses on:
- Learn what Google Analytics is, what it does, and who benefits from its use
- Learn to set up your account, create your Analytics code, and insert it into a web page
- Discover how to set rages, customize graphs and charts, and use filtering and sorting to control your Google Analytics data
- Learn to add filters to and existing report, to user-created reports, and run reports with custom filters
- Learn what Google Analytics Goals are and how they work; set them up and establish their values; and monitor and report Goals
- Discover how to access and manage Google Analytics accounts, properties, and views
- Learn to email Google Analytics reports, export web traffic data, and customize settings to control data sharing
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Web Technologies & Cloud Computing Data Analytics View 34 other Short Courses in Web Technologies & Cloud Computing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no prerequisites to take this course.
- This course can be taken on either a PC or Mac.
- Email capabilities and access to a personal email account.
Technological requirements
- PC: Windows 8 or later.
- Mac: macOS 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- A website in which you have access to change the HTML code within one or more of the web pages.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Tuition Fee
To always see correct tuition fees
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International
299 CAD/fullTuition FeeBased on the tuition of 299 CAD for the full programme during 1 days. -
National
299 CAD/fullTuition FeeBased on the tuition of 299 CAD for the full programme during 1 days.
Funding
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