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Featured byThe University of Sydney
Overview
It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write Search Engine Optimised (SEO) copy and use AI tools, such as ChatGPT and Google Gemini, to research, plan and create SEO content.
What you will learn
By the end of this Web Writing with SEO course offered by University of Sydney, you should be able to:
- write web copy that grabs the attention and engages busy readers from start to end
- construct web content that’s easy for web audiences to absorb
- speak to your web audiences in the most effective ways
- persuade your audiences to take action, eg contact, download, buy, etc
- structure logical content navigation paths
- make best use of headlines, subheads, bullets and hyperlinks
- understand how to rank higher on search engines
- write search engine friendly (SEO) content so they are found on Google
- turn print documents and articles into web-friendly content
- produce email newsletters, blogs and digital marketing pieces that work
- use your skills for a wide variety of web writing needs.
Programme Structure
Content includes:
- How people read on the web today
- How to engage your online audience
- SEO: How to get Google to love your web content
- Structuring and writing effective web content
- Email writing tips
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus, Online
Campus Location
- Newtown, Australia
Disciplines
Digital Marketing View 11 other Short Courses in Digital Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- Suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business purposes.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of Sydney and/or in Australia, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents500 AUD / full≈ 500 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents500 AUD / full≈ 500 AUD / full
Additional Details
- A$500.00 - A$560.00
Funding
Improve page content