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Overview
What you will learn
By the end of this Web Writing with SEO course offered by University of Sydney , you should be able to:
- write web copy that grabs the attention and engages busy readers from start to end
- construct web content that’s easy for web audiences to absorb
- speak to your web audiences in the most effective ways
- persuade your audiences to take action, eg contact, download, buy, etc
- structure logical content navigation paths
- make best use of headlines, subheads, bullets and hyperlinks
- understand how to rank higher on search engines
- write search engine friendly (SEO) content so they are found on Google
- turn print documents and articles into web-friendly content
- produce email newsletters, blogs and digital marketing pieces that work
- use your skills for a wide variety of web writing needs.
Programme Structure
The program focuses on:
- How people read on the web today
- How to engage your online audience
- SEO: How to get Google to love your web content
- Structuring and writing effective web content
- Email writing tips
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Disciplines
Web Technologies & Cloud Computing View 42 other Short Courses in Web Technologies & Cloud Computing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- CRICOS Number: 0026A
- Suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business purposes.
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
- Face-to-face: $520.00
- Online: $450.00
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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