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Featured byThe University of Sydney
Overview
Whether you are considering using Google Ads for the first time, or are already running an account, this course will give you the insights into best practices, great tools and the reports you need to understand how your advertising is working and what could be improved. Learn how to setup and run a successful Google Ads campaign and get the greatest return from your budget in this interactive short course.
What you will learn
By the end of this Google Ads (AdWords) Management course offered by University of Sydney, you should be able to:
- setup and efficiently manage your Google Ads (AdWords) campaigns
- increase targeted traffic and leads through your websites
- improve the performance of your existing Google Ads campaigns
- increase conversions for leads and ecommerce goals
- lower your average Cost-Per-Click
- reduce your current Google Ads cost per customer acquisition.
Programme Structure
Content included:
- The pros and cons of Google Ads (AdWords)
- Key Features & Terminology Used
- The Google Ads Account Hierarchy
- Planning and creating effective campaigns
- The role of AdGroups
- Researching and using Keywords & Match Types
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus, Online
Campus Location
- Sydney, Australia
Disciplines
Advertising View 3 other Short Courses in Advertising in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- Some familiarity with Google Ads (AdWords) is recommended, but not essential.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents540 AUD / full≈ 540 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents540 AUD / full≈ 540 AUD / full
Additional Details
- A$540.00 - A$575.00
Living costs
Sydney
Australia
1882 - 3547 AUD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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