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Overview
What you will learn
By the end of this Business Insights with Google Analytics 4 course offered by University of Sydney , you should be able to:
- understand the main setup options in Google Analytics 4, including events and conversions
- review different report options to get more from your Analytics data
- run advanced reports and analysis in Google Analytics
- look at ways to use the data to improve conversion optimisation for a website
- prepare for the new Google Analytics 4 system
Programme Structure
The program focuses on:
- How Google Analytics can be used effectively by business websites
- The new Google Analytics 4 experience and the main differences
- Preparing for the change to GA4 tracking and reporting
- What is conversion optimisation and why is it important
- Reviewing the admin options for an account
- Tracking events, conversions, ecommerce transactions and referrals
- Understanding the key statistics and reporting options in Google Analytics
- The advantages of Real-Time reports
- Creating different report views and using saved reports
- Understanding conversion data and multi-channel funnels
- Advanced reporting, including comparisons, library collections and explorations
- Reviewing practical ways to gain business insights and improve conversion optimisation
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Disciplines
Web Technologies & Cloud Computing Data Analytics View 13 other Short Courses in Data Analytics in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- CRICOS Number: 0026A
- Business owners or marketing staff who run a website and want to achieve better results
- Anyone using Google Analytics on their website
- Small business owners
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
- Face-to-face: $520.00
- Online: $490.00
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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