Digital Strategy Course for Experienced Marketers

Overview

What you will learn

By the end of this Digital Strategy Course for Experienced Marketers offered by University of Sydney , you should be able to:

• map a potential customer’s digital journey with your business or brand

• describe the current digital landscape and the channels that can provide opportunities to reach and engage with your customers

• audit current digital marketing activities

• create an Omni-channel digital marketing plan that clearly identifies lead channels and support channels

• identify KPIs to measure the effect of your digital marketing strategy’s impact

• build a cohesive digital marketing strategy aligned to business goal

• create effective tracking and measurement systems to understand your ROI and attribution

• present effective and informative reporting that is inclusive and clear for all stakeholders