3.9 Read 64 reviews
Featured byThe University of Sydney
Overview
This course aims to teach experienced digital marketers how to review a digital strategy holistically. We want you to confidently audit, analyse and interpret the data from each channel, vertical and audience, and make informed decisions to drive performance.
What you will learn
By the end of this Digital Strategy Course for Experienced Marketers offered by University of Sydney, you should be able to:
- map a potential customer’s digital journey with your business or brand
- describe the current digital landscape and the channels that can provide opportunities to reach and engage with your customers
- audit current digital marketing activities
- create an Omni-channel digital marketing plan that clearly identifies lead channels and support channels
- identify KPIs to measure the effect of your digital marketing strategy’s impact
- build a cohesive digital marketing strategy aligned to business goal
- create effective tracking and measurement systems to understand your ROI and attribution
- present effective and informative reporting that is inclusive and clear for all stakeholders
Programme Structure
Content includes:
- How world events and disruptive trends have changed consumer consumption of digital marketing
- Defining which channels and strategies are required at each stage of a customer journey
- Creating your campaign objectives, budgets and KPIs
- Making data driven decisions
- Understanding ROI and attribution models on Facebook and Google
- Tracking interactions and conversions both on and offline
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus, Online
Campus Location
- Newtown, Australia
Disciplines
Digital Marketing View 11 other Short Courses in Digital Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- Suitable for business owners and marketing professionals in medium to large scale organisations. Owners of start-ups and small businesses who have some marketing experience are also welcome. The curriculum will be adapted to accommodate varying experience levels, sectors, and industries based on class attendance.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents510 AUD / full≈ 510 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents510 AUD / full≈ 510 AUD / full
Additional Details
- A$510.00 - A$560.00
Funding
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