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Overview
What you will learn
By the end of this Persuasive Writing course offered by University of Sydney , you should be able to:
- use the strategies that creative agencies take to develop a campaign, from formalising the tone of voice to writing the first banner ads
- generate more emotive angles for your marketing copy
- gain practice writing for different audiences within one brand, including dialling formality up and down, and adapting the content for different formats
- incorporate the best persuasive arguments possible for each piece of writing, choosing from a list of 10 possibilities
- review your own and others’ writing for simplicity and effectiveness, focusing on five essential indicators
Programme Structure
The program focuses on:
- Campaign launch
- Designing the user journey
- The 10 elements of persuasion
- Drumming up hype
- Add stylistic flair
Key information
Duration
- Full-time
- 1 days
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Disciplines
Creative Writing View 12 other Short Courses in Creative Writing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Sydney and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- CRICOS Number: 0026A
- Aimed at mid-career marketers who can explain their business features and benefits clearly enough, but want some tips on how to make their messages more memorable, on-brand and inspiring.
Tuition Fee
To always see correct tuition fees
-
International
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days. -
National
520 AUD/fullTuition FeeBased on the tuition of 520 AUD for the full programme during 1 days.
- Face-to-face: $520.00
- Online: $470.00
Living costs for Sydney
1882 - 3547 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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