3.9 Read 64 reviews
Featured byThe University of Sydney
Overview
Through exercises, examples and open discussion, you will gain a solid overview of promotional writing in your business. Using a sequence of tools and techniques, the course starts by planning your messages from scratch.
They then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlines and newsletters.
What you will learn
By the end of this Persuasive Writing course offered by University of Sydney, you should be able to:
- use the strategies that creative agencies take to develop a campaign, from formalising the tone of voice to writing the first banner ads
- generate more emotive angles for your marketing copy
- gain practice writing for different audiences within one brand, including dialling formality up and down, and adapting the content for different formats
- incorporate the best persuasive arguments possible for each piece of writing, choosing from a list of 10 possibilities
- review your own and others’ writing for simplicity and effectiveness, focusing on five essential indicators
Programme Structure
Content includes:
- Campaign launch
- Designing the user journey
- The 10 elements of persuasion
- Drumming up hype
- Add stylistic flair
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus
Campus Location
- Newtown, Australia
Disciplines
Creative Writing View 10 other Short Courses in Creative Writing in AustraliaWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- Aimed at mid-career marketers who can explain their business features and benefits clearly enough, but want some tips on how to make their messages more memorable, on-brand and inspiring.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of Sydney and/or in Australia, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents510 AUD / full≈ 510 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents510 AUD / full≈ 510 AUD / full
Additional Details
- A$510.00 - A$560.00
Funding
Improve page content