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Featured byThe University of Sydney
Overview
You'll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes.
You'll discover new online tools and resources to implement successful campaigns, learn about 'link popularity' and how to develop an effective link building strategy, and briefly review the role of Google Ads and Google Analytics as part of a search marketing strategy.
What you will learn
By the end of this Introduction to SEO (Search Engine Optimisation) course offered by University of Sydney, you should be able to:
- describe the main search engine optimisation techniques for business websites
- discuss the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes
- gain access to new online tools and resources to help implement successful SEO campaigns
- discuss 'link popularity' and why it is an important part of the optimisation process
- look at ways to develop an effective link building program
- identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy
Programme Structure
Content includes:
- Overview of search engines and Google results
- The differences between SEO and PPC search rankings
- Why SEO is essential for any website
- What are the main ranking factors used by Google
- Identifying keywords used by searchers
- Planning and implementing optimised website content
Key information
Duration
- Full-time
- 1 days
- Part-time
- 2 days
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus, Online
Campus Location
- Newtown, Australia
Disciplines
Digital Media View 9 other Short Courses in Digital Media in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 00026A
- Suitable for small business owners or website marketers who want to achieve more website visits from potential customers searching online. You may be planning to improve your own SEO performance or better understand and review the work of a third party agency.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents510 AUD / full≈ 510 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents510 AUD / full≈ 510 AUD / full
Additional Details
- A$510.00 - A$560.00
Funding
Improve page content