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Overview
What you will study
Digital strategy is increasingly coming into focus from a business strategy perspective. The internet has caused significant disruption to most business models. You will have heard of the pressures on large retailers to close their doors as more and more people are moving to online shopping models. Many business leaders have been slow off the mark in examining digital strategy. It is interesting, however, that digital strategy has been less effective or impactful on companies in the market. Many companies are simply operating in a similar paradigm but trying to double down on their bad strategy. This Digital Strategies for Business course offered by CQUniversity Australia will explore that.
Programme Structure
The program focuses on:
- what digital strategy is
- demonstrating that digital strategy should run across all areas of your business and not just be relegated to the IT department
- digital strategies
- practical tools and techniques for digital transformation
- bricks and clicks models
- platforms and pipes
- the long tail model
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Business Administration Digital Marketing View 17 other Short Courses in Digital Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00219C
- There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
- Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
Tuition Fee
Funding
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