Overview
What you will learn
The ability to analyse and leverage online user data allows brands to build strategies that enhance customer value and drive long-term success.
This Comparative Analysis of Customer Data course offered by University of Melbourne will equip you with essential tools and techniques to uncover and respond effectively to consumer insights across your organisation's marketing channels.
Programme Structure
The program focuses on:
- Concepts in customer data analysis
- Gain essential skills to conduct your own data-based experiments
- Apply your new knowledge to a real-world customer data analysis
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- Upcoming dates for this course are yet to be announced.
Language
Delivered
Disciplines
Data Analytics View 10 other Short Courses in Data Analytics in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00116K
- There are no eligibility requirements, but it is recommended learners have experience working in related positions.
- Comparative Analysis of Customer Data is ideal for a range of professionals employed in marketing and customer experience, including market researchers & marketing specialists, brand strategists, pricing analysts, product managers, and UX designers.
Tuition Fee
-
International
1350 AUD/fullTuition FeeBased on the tuition of 1350 AUD for the full programme during 2 months. -
National
1350 AUD/fullTuition FeeBased on the tuition of 1350 AUD for the full programme during 2 months.