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Overview
What you will learn
A data-informed understanding of online user behaviour allows brands to consistently meet the needs of their customers, improve products, and increase sales.
This Developing Insights from the Online Customer Journey course offered by University of Melbourne will empower you with advanced knowledge of customer analytics, equipping you and your team with a range of essential tools for converting visitors to your channels into customers.
Programme Structure
The program focuses on:
- Learn to track customer journeys
- Harness powerful sentiment analysis tools
- Explore key concepts in customer retention and conversion
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Upcoming dates for this course are yet to be announced.
Language
English
Delivered
Online
Campus Location
- Melbourne, Australia
Disciplines
Digital Marketing View 12 other Short Courses in Digital Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00116K
- There are no eligibility requirements, but it is recommended learners have experience working in related positions.
- Developing Insights from the Online Customer Journey is ideal for a range of professionals employed in marketing and customer experience, including brand managers, brand strategists, campaign marketing managers, customer data analysts, content creators, and marketing coordinators.
Tuition Fee
To always see correct tuition fees
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International
1350 AUD/fullTuition FeeBased on the tuition of 1350 AUD for the full programme during 2 months. -
National
1350 AUD/fullTuition FeeBased on the tuition of 1350 AUD for the full programme during 2 months.
Funding
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