Overview
Luxury is an industry despite having other definitions and given the economic expansion of different economic groups, globalisation, and democratisation of luxury items, this industry is no longer composed of small niche companies as it used to be. It represents a true macroeconomic sector, targeting large numbers and under the direction of managers. And consumers have also changed their buying behaviour, being conscious of the choices they make when purchasing a product and/or service from a particular brand and taking into account the culture of that company, its social responsibility actions, and its commitment to sustainability.
Key Features
Sustainable luxury requires truly excellent social and environmental performance. Sustainable luxury would not only be the vehicle for greater respect for the environment and social development, but it will also be synonymous with culture, art, and innovation from different nationalities while maintaining the legacy of local craftsmanship. It is also a return to the ancestral essence of luxury, careful buying, artisanal manufacturing, the aesthetic beauty of materials in their broadest sense, and respect for social and environmental issues.
The Global Nano-Sustainable Luxury Management at SKEMA Business School is 40 hours long and its main focus is to train managers to understand the specificities of sustainable luxury business management and to form conscientious and skilled managers to work in the sector. The programme brings together experts and teachers from France, India, Africa, and Latin America contributing with brands and projects established to recreate the luxury towards sustainability and is a partnership project between SKEMA Business School, SKEMA Brazil, and the Centre for Sustainable Luxury Studies.
Programme Structure
Content:
- How to create and develop a sustainable luxury brand
- The brand in sustainable luxury
- Brand identity, brand management and team work
- The value of local identity and the COO effect
Key information
Duration
- Part-time
- 20 days
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Disciplines
Fashion, Textiles and Luxury Goods Fashion ManagementWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Who is this for? Owners or executives of small and medium-sized companies that act at some point in the value chain in the luxury sector.
- Entrepreneurs and professionals who want to enter or who are trying to enter the luxury sector or the ones who want to know about this "universe".
- Students and graduates of SKEMA Brazil..
Tuition Fee
-
International
4800 BRL/fullTuition FeeBased on the tuition of 4800 BRL for the full programme during 20 days. -
National
4800 BRL/fullTuition FeeBased on the tuition of 4800 BRL for the full programme during 20 days.