Digital Marketer, Certificate | Part time online | Les Roches eAcademy | Switzerland
5 days
Duration
3400 EUR/full
3400 EUR/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Across five individual modules, the Program Certificate Digital Marketer from Les Roches eAcademy provides an all-encompassing pathway to becoming proficient in the realm of online promotion. 

Visit the Visit programme website for more information

Overview

Our study is designed to provide you with a solid foundation in the 'Google Ecosystem', covering website development, SEO, Accelerated Mobile Pages, Schema, Geotargeting, and the profound impact Google has had on the hospitality industry.

Furthermore, the  Digital Marketer course from  Les Roches eAcademy explores the realm of social media platforms, leveraging advanced technology, measuring message impact, and harnessing artificial intelligence (AI) to enhance customer experiences. You will also learn how to regularly evaluate performance metrics to refine your online presence and achieve your goals in the field of digital marketing.

This pathway aims to unveil successful marketing secrets, from creating robust marketing strategies to crafting compelling offers and messages that drive customer engagement and loyalty. Get ready for a transformative journey into the multifaceted realm of digital marketing!

Learning Outcomes

Search Engine Optimization (SEO)

  • Understand the Google Ecosystem.
  • Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
  • Engage with techniques to improve search engine results.
  • Explore digital marketing in the context of the Golden Triangle.

    • Digital Marketing

  • Acknowledge the link between a digital marketing strategy and a marketing plan.
  • Explore the three categories of hotel digital marketing.
  • Review budgeting for digital marketing.
  • Explore the digital marketing toolbox.

    • Content Creation for Social Media

  • Illustrate the building blocks of social media.
  • Identify the various forms of social media.
  • Explore the social media technology.
  • Outline how to create a social media framework.
  • Understand how to amplify the social media message.

    • Marketing Strategies and Planning

  • Compare various marketing strategies applied within a competitive environment.  
  • Explore promotion strategies for brand visibility.
  • Follow-through on strategic implementation through planning.

    • Optimizing Guest Experience Through Social Media

  • Differentiate between the types of AI-generated social platforms.
  • Explore the effect of different social media applications on guest experience and engagement.
  • Acknowledge the benefits of social media applications.
  • Identify ways in which the use of AI-generated social media platforms strengthens a marketing campaign.

    • Programme Structure

    Course Objective

    • As you progress through this Program Certificate Digital Marketer from Les Roches eAcademy, you will gain vital skills in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for online success. 
    • The curriculum includes a deep dive into topics like Google's Golden Triangle and Ads ranks, emphasizing their significance in website optimization and visibility enhancement.

    Key information

    Duration

    • Part-time
      • 5 days

    Start dates & application deadlines

    You can apply for and start this programme anytime.

    Language

    English

    Delivered

    Online

    Academic requirements

    We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

    English requirements

    We are not aware of any English requirements for this programme.

    Other requirements

    General requirements

    • To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

    Tuition Fee

    To always see correct tuition fees

    • International

      3400 EUR/full
      Tuition Fee
      Based on the tuition of 3400 EUR for the full programme during 5 days.

    • National

      3400 EUR/full
      Tuition Fee
      Based on the tuition of 3400 EUR for the full programme during 5 days.

    Funding

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