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Overview
Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more, with the help of this The Business of Product Management I Specialization offered by Coursera in partnership with Advancing Women in Tech and AWS
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Programme Structure
Course structure:
- Why PMs are Mini-CEOs
- How much do product managers earn?
- Product Management Careers
- The Amazon Product Management Difference
- How Amazon Selects Its Product Managers with Wayne Duso
- Senior Roles for Product Management with Wayne Duso
Key information
Duration
- Part-time
- 14 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Innovation Management View 46 other Short Courses in Innovation Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- This specialization is aimed at aspiring and early‑career product managers who want to build foundational product management skills, understand customer‑focused product development, and learn how to design, launch, and manage successful products.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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