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Overview
Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Join the The Business of Product Management I course offered by Coursera in partnership with Advancing Women in Tech!Featuring expert product manager instructors including:* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product* WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services* ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel* AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.Sponsored by AMAZON WEB SERVICES (AWS).
This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Programme Structure
Course structure:
- Let's Get Started in Product Management
- Why PMs are Mini-CEOs
- How much do product managers earn?
- Product Management Careers
- The Amazon Product Management Difference
- How Amazon Selects Its Product Managers with Wayne Duso
- Senior Roles for Product Management with Wayne Duso
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Innovation Management Marketing Management View 19 other Short Courses in Marketing Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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