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Overview
Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
The Business of Product Management II course offered by Coursera in partnership with Advancing Women in Tech is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.
What you'll learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Programme Structure
Course structure:
- Google-style OKRs
- Facebook-style North Stars
- Effective Analytics
- How to Work with KPIs
- Experiment Elements
- Product Vision vs. Product Roadmap
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing Management View 19 other Short Courses in Marketing Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- This course is aimed at aspiring and early‑career product managers who want to deepen their skills in innovation, performance measurement, and delivering customer‑focused product outcomes using real‑world business strategies and frameworks.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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