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Overview
The Digital Marketing Strategy course from University of Westminster is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence, plan and strategy. A computer-based simulation will be used to aid the development of the relevant skills and knowledge.
Learning outcomes
By the end of the course, the successful student will be able to:
- Develop critical responses to existing theoretical discourses, methodologies and practices, and suggest new concepts or approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
- Undertake analysis of complex, incomplete or contradictory evidence, and judge the appropriateness of the enquiry methods used. Recognise and argue for alternative approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
Programme Structure
Course structure:
- Overview and review of concepts of Digital Marketing
- Content marketing strategies and metrics for evaluating effectiveness
- Online Market Place analysis: Microenvironment
- Online Market Place analysis: Macroenvironment
- Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
- Digital Marketing Strategy
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Digital Marketing View 64 other Short Courses in Digital Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Westminster and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
Who is this course for?
- Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills.
- Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising.
- Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication.
- Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice.
- Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business.
Tuition Fee
To always see correct tuition fees
-
International
1195 GBP/fullTuition FeeBased on the tuition of 1195 GBP for the full programme during 5 days. -
National
1195 GBP/fullTuition FeeBased on the tuition of 1195 GBP for the full programme during 5 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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