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Overview
Throughout this Product Launch course from Udacity once a need has been defined, and a product has been designed and developed, it is time to bring that product to the market.
Key facts:
- Create a plan, identify the launch risks and figure out how to minimize their impact on your launch.
- Collaborate with Marketing stakeholders to determine how to target your customers and develop a compelling message to increase engagement in your product.
- Work with Sales, Customer Support, and the other teams to prepare them to interface with your customers as the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.
Skills you will learn:
- Product launch
- Product scaling
- Product roadmaps
- Product management basics
- End-user documentation
- Feedback loops
- A/B testing
- Project risk mitigation
- Competitive analysis
- Stakeholder identification
- Stakeholder management
- Product marketing
- Product pricing strategy
Programme Structure
Courses include:
- Set Up the Launch Process
- Marketing Strategy
- Prepare Your Partner Teams for Launch
- Launch and Post-launch Feedback
- Project: Deliver a Product to Market
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Marketing Management View 19 other Short Courses in Marketing Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No prior technical experience required
- You will need to be able to communicate fluently and professionally in written and spoken English.
Tuition Fees
Additional Details
- This program can be paid for with the Udacity subscription.
Funding
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