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Overview
The Marketing Data and Technology course from Udacity actions online can be tracked, and so can the effect of your digital marketing and advertising efforts.
Projects are based on real-world scenarios and challenges, allowingyou to apply the skills you learn to practical situations, while givingyou real hands-on experience.
- Gain proven experience
- Retain knowledge longer
- Apply new skills immediately
What you will do during this course:
- learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.
- you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels
- you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.
Programme Structure
Courses include:
- Marketing Data and Technology
- Marketing Data for Your Business
- AB Testing and Attribution Models
- Google Analytics (Part 1) - Getting Started & Audience
- Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking
- Marketing Technology and eCommerce
- The Future of Digital Marketing
- Draw Insights from Marketing Data
Key information
Duration
- Part-time
- 2 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 72 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prior to enrolling, you should have the following knowledge:
- Value proposition
- Marketing channels
- Marketing fundamentals
- Marketing objectives
- User personas
- Customer journey maps
You will also need to be able to communicate fluently and professionally in written and spoken English.
Tuition Fees
Additional Details
- This program can be paid for with the Udacity subscription.
Funding
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