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Overview
Through the Search Engine Marketing (SEM) course from Udacity key facts:
Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives.
Skills you will learn during this course:
- Search text ads
- Cost per click
- Google ads
- Search engine ad ranking
- A/B testing
- Keyword lists
- Dynamic search ads
- Digital marketing metrics
Programme Structure
Courses include:
- Keywords
- Ads
- Ad Rank and Maximum CPC bid
- Metrics and Optimization
- Evaluate a Google Ads Campaign
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 73 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prior to enrolling, you should have the following knowledge:
- Value proposition
- User personas
- Marketing objectives
- Customer journey maps
- Marketing channels
- Marketing fundamentals
- Acquisition funnels
- Marketing metrics
You will also need to be able to communicate fluently and professionally in written and spoken English.
Tuition Fees
Additional Details
- This program can be paid for with the Udacity subscription.
Funding
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