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Overview
This Marketing Channel Strategy and B2B2C Routes to Market course is offered by Coursera in partnership with Emory University.
Value Creation, Distribution, B2B, Partnering . In this course, you will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels.
What you'll learn
How to design and redesign routes to market
How to select and incentivize partners
How to structure and manage business partnerships for maximum returns
How to thrive with and manage powerful partners
Skills you'll gain
- Marketing
- Leadership and Management
- Strategy and Operations
- Strategy
- Sales
Programme Structure
Courses included:
- Marketing Channel Benefits
- Marketing Channel Functions
- Marketing Channel Incentives
- Marketing Channel Governance
Key information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Business Administration Marketing Management View 187 other Short Courses in Business Administration in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- Recommended experience: Completion of a university Marketing Principles or Marketing Core course or at least two years of B2B work experience.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $59/month, cancel anytime or $399/year with 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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