Strategic Customer Relationship Management and Sales Technique Coursera

Overview

This Strategic Customer Relationship Management and Sales Technique Specialization is offered by Coursera in partnership with HubSpot Academy.

In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. 

You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. 

We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

What you'll learn

• Develop a marketing-driven sales enablement strategy

• Generate and manage leads with the HubSpot CRM and Sales Hub tools

• Organize, visualize, and report on sales data with HubSpot’s CRM

Skills you'll gain

• Sales

• Strategy

• Leadership and Management

• Marketing

• Strategy and Operations

• Business Analysis

• Collaboration

• Communication

• Human Resources

• People Development