Product Ideation, Design, and Management

Overview

This Product Ideation, Design, and Management course offered by Coursera in partnership with University of Maryland is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face. 

Applied Learning Project

Learners will create a comprehensive set of designs and strategies for a new product or service, or an improvement on an existing product or service. This includes an opportunity assessment, a product-market fit analysis, a prototype, and a funding plan for their innovation.

What You Will Learn:

• Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.

• Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans

• Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.

• Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery

Skills You Will Gain:

• Product Management

• Product Design

• Product Development

• Innovation