Introduction to Public Relations and the Media, Short Course | Part time online | Coursera | United States
1 months
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Launch Your Career in Public Relations. Learn strategies and tools to gain mastery in the field of public relations with this Introduction to Public Relations and the Media course offered by Coursera in partnership with University of Colorado Boulder.

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This Introduction to Public Relations and the Media course offered by Coursera in partnership with University of Colorado Boulder is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan. 

Applied Learning Project

Learners will create tools used in public relations, including a press release, story pitch, media contact list, and crisis communication plan. Knowledge gained throughout each course will guide learners to create and refine the basic tools used every day in public relations practice.

What You Will Learn:

  • Understand what public relations is and the value it brings to your brand or organization.
  • Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
  • Apply tenets of public relations theory to your business or organization or to your own personal brand.
  • Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization.

Skills You Will Gain:

  • Press Release
  • Public Relations
  • Branding
  • Influencers

Programme Structure

Courses include:

  • Principles of Public Relations
  • Working with the Media
  • The Nuts and Bolts of Public Relations

Key information


  • Part-time
    • 1 months
    • Flexible

Start dates & application deadlines

You can apply for and start this programme anytime.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner level

  • No previous background knowledge is required; however, you should be interested in media and an avid news consumer as a student of public relations.

Tuition Fee

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  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.


Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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