Introduction to Public Relations and the Media

Overview

This Introduction to Public Relations and the Media course offered by Coursera in partnership with University of Colorado Boulder is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan. 

Applied Learning Project

Learners will create tools used in public relations, including a press release, story pitch, media contact list, and crisis communication plan. Knowledge gained throughout each course will guide learners to create and refine the basic tools used every day in public relations practice.

What You Will Learn:

• Understand what public relations is and the value it brings to your brand or organization.

• Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.

• Apply tenets of public relations theory to your business or organization or to your own personal brand.

• Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization.

Skills You Will Gain:

• Press Release

• Public Relations

• Branding

• Influencers