Featured byCoursera - University of Colorado Boulder
Overview
On this Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising course offered by Coursera in partnership with University of Colorado Boulder students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
What You Will Learn:
- Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
- Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.
- Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
- Earn the Google Ads Search Certification.
Skills You Will Gain:
- Search Advertising
- Native Advertising
- Twitter Advertising
- Google Ads Search Advertising
- Facebook Advertising
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Introduction to Digital Advertising
- Search and Display Advertising
- Social Media Advertising
- Programmatic Advertising
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Digital Marketing View 113 other Short Courses in Digital Marketing in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- Students should have strong web skills. Do you work at your computer often and enjoy everything but the carpal tunnel? While the platforms and tools we leverage for this specialization don’t require computer programming or a technical degree, strong computing skills always translate into success. If you’re “good with computers,” you’re technical enough for this course.
- Students should be curious when it comes to digital ads. Do you notice the advertisements you see online? Do you have opinions on whether an ad was good or bad, or relevant to you or not? Are you interested in thinking critically about how these ads might be used for business objectives? If so, you’ve got the right disposition that will allow you to learn a lot about the digital advertising ecosystem, and you’re a great fit for the subject matter here in this course.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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