Overview
This Introduction to Business course offered by Coursera in partnership with University of California Irvine is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
Applied Learning Project
Learners will create three unique final projects for this specialization including a strategic planning session agenda, written strategy concerning statements of cash flow and ratios, and digital marketing strategy recommendations. These projects are an opportunity to apply concepts learned in each of the courses.
What You Will Learn:
- Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
- Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
- Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Skills You Will Gain:
- Storytelling
- Leadership Style
- Strategic Planning
- Engagement
- Expense Control
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Essentials of Management and Strategic Planning
- Fundamentals of Finance
- Introduction to Digital Marketing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- Flexible
Start dates & application deadlines
Language
Delivered
Disciplines
Commerce Marketing Management View 22 other Short Courses in Marketing Management in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- Recommended experience: While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.