Featured byCoursera - University of California Irvine
Overview
In this E-Marketing course offered by Coursera in partnership with University of California Irvine, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
Applied Learning Project
In this specialization, you will:
- Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
- Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
- Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
- Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Skills You Will Gain:
- Mobile Marketing
- Social Media
- Marketing Optimization
- Marketing Analytics
- Search Engine Marketing (SEM)
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Visit programme websiteProgramme Structure
Courses include:
- Identifying, Attracting, and Growing Your Digital Audience
- Strategies for Converting and Retaining Customers Online
- Mobile Marketing, Optimization Tactics, and Analytics
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Digital Marketing View 112 other Short Courses in Digital Marketing in United StatesExplore more key information
Visit programme websiteWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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