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Overview
In this E-Marketing course offered by Coursera in partnership with University of California Irvine, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization.
Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
Applied Learning Project
In this specialization, you will:
- Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
- Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
- Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
- Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Skills you'll gain
- Marketing
- Strategy
- Social Media
- User Experience
- Strategy and Operations
- Advertising
- Brand Management
- Communication
- Interactive Design
- Sales
Programme Structure
Courses include:
- Identifying, Attracting, and Growing Your Digital Audience
- Strategies for Converting and Retaining Customers Online
- Mobile Marketing, Optimization Tactics, and Analytics
Key information
Duration
- Part-time
- 1 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 75 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner level
- No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $59/month, cancel anytime or $399/year with 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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