Digital Ethnography University of Oxford

Overview

What you will study

In light of the ongoing intensification of social interaction and association which occurs online and, in the wake of a global pandemic which has severely curtailed possibilities for conducting research in direct contact with others, this Digital Ethnography program offered by University of Oxford explores both possibilities and opportunities for research of the digital and via the digital. 

You will also look at new approaches, strategies and techniques for conducting research which engage directly with online and digital environments, including social media platforms, blogs and discussions forums and fully immersive digital realms such as video games and virtual worlds. Understanding how to use these methods opens up novel areas for research and access to new forms of data and communities.