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Overview
Mastering AI in Digital Marketing - Micro-credential at Trinity College Dublin is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital strategies for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.
Key facts
- This micro-credential aims to give participants an extensive understanding of the concepts and techniques used in the formulation and application of digital marketing strategy and AI integration in it.
- Participants will be introduced to the underlying principles of digital strategy including assessing the digital ecosystem in specific case studies, understanding the consumer in a digital context, and understanding their behaviour.
Programme Structure
On successful completion of this micro-credential, learners should be able to:- Demonstrate a systematic understanding of the different digital marketing tools and techniques from Google Trends and Keyword Planner, to ChatGPT, and MidJourney.
- Critically evaluate the company competitive positioning and conduct a digital audit
- Apply the necessary skills to guide the development of effective digital strategies utilising prompt engineering.
- Formulate an approach for the optimisation of digital marketing within their organisation and Apply AI in digital marketing frameworks, setting clear objectives and planning workflows.
- Describe and illustrate metrics for the measurement of efficacy of a digital marketing strategy while using AI tools to analyse data, market trends, and consumer behaviour.
Key information
Duration
- Full-time
- 2 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
TOEFL® IBT 90
IELTS 6.5
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
5 ECTS
Delivered
On Campus
Campus Location
- Dublin, Ireland
Disciplines
Digital Marketing Artificial IntelligenceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
TOEFL® IBT 90
IELTS 6.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes).
- Up to date CV required.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Trinity College Dublin and/or in Ireland, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2000 EUR / full≈ 2000 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2000 EUR / full≈ 2000 EUR / full
Living costs
Dublin
Ireland
1100 - 1800 EUR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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