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Overview
Under the watchful eye of Professor Heiner Evanschitzky, you’ll explore the different ways data can help you hone your customer approach with this Transforming Customer Experiences course at The University of Manchester.
Key facts
You’ll learn the value of looking at the customer journey holistically, and you’ll discover tools, techniques and concepts that’ll help you maximise every customer interaction and convert your potential purchasers into consumers that keep coming back.
Programme Structure
Topics include:
- Learn about customer relationship management, relationships dynamics, and customer touchpoints
- Discover how to apply positive customer journey initiatives in business-to-customer settings
- Map out your current customer journey to identity your organisation’s challenges and areas for improvement
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
On Campus
Campus Location
- Manchester, United Kingdom
Disciplines
Business Administration View 131 other Short Courses in Business Administration in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is designed for business professionals from customer-facing industries such as retailing and services, who want to improve how their organisation interacts with its customers, by taking a strategic view on the customer journey and unleashing competitive advantages.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3990 GBP / full≈ 3990 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents3990 GBP / full≈ 3990 GBP / full
Living costs
Manchester
United Kingdom
645 - 1197 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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