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Featured byThe University of Edinburgh
Overview
Progress at your own pace in a fully online format, engaging with interactive exercises to apply your knowledge practically. The flexible learning environment caters to your schedule while encouraging deep understanding through community-driven discussions.
Who the course is for
This Future of Marketing - Digital Marketing, AI and Data course offered by The University of Edinburgh is designed for marketing professionals and business leaders seeking to deep dive into the evolving digital marketing landscape.
Ideal for those who wish to integrate AI and ethical data practices into their strategies, it is also tailored for individuals aiming to propel their organisations toward sustainability and the Net Zero agenda.
If you are looking to enhance agility in your marketing approach, understand and lead transformational change in a digital-first business environment, this course will equip you with the requisite skills and insights. Perfect for those committed to staying at the forefront of marketing innovation and ethical practices.
Course benefits
- Gain insights into sustainability and wellbeing in marketing.
- Learn to integrate AI effectively and ethically in marketing strategies.
- Understand data ethics and digital transformation to drive innovation in your organisation.
Materials and language
All content is in English and accessible without additional costs. No third-party software is required, ensuring a streamlined learning experience directly through the platform.Join them to adapt to the future of marketing, harnessing new technologies and ethical practices. Enhance your skills and lead innovation in your field.Programme Structure
What you'll learn:
- Analyse and respond to emerging technologies in digital marketing to enhance consumer engagement and increase value creation.
- Demonstrate an understanding of marketing agility, continually adapting strategies and tactics in response to dynamic market conditions.
- Appraise the evolution of social media within the Marketing 4.0 framework and its implications for future marketing practices.
- Evaluate the integration of FinTech and service automation in developing streamlined marketing solutions.
- Assess the impact of marketing on sustainability and consumer wellbeing, particularly in driving and communicating the Net Zero agenda.
- Critically analyse the opportunities and risks associated with AI in marketing, maximising potential benefits while addressing ethical concerns.
- Apply ethical considerations in AI deployment within business contexts, ensuring responsible marketing practices.
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Edinburgh, United Kingdom
Disciplines
Data Science & Big Data Digital Marketing Artificial Intelligence View 37 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no specific entry requirements for this course.
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents270 GBP / full≈ 270 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents270 GBP / full≈ 270 GBP / full
Funding
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