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Overview
Learn by doing. Apply powerful frameworks like the Opportunity Solution Tree and Continuous Discovery to real challenges.
Across four focused modules, you’ll cover every stage of the product journey — from strategy and discovery to delivery, iteration, and growth.
Everything is built around one goal: turning insight into action through data-driven, effective digital products.
Objectives and Learning Outcomes
By the end of the Digital Product Management course from Porto Business School, you will be able to:
- Define OKRs and align them with product goals
- Identify opportunities using data and user research
- Apply modern frameworks for discovery and validation
- Prototype and test solutions with real users
- Prioritize initiatives with both strategic and tactical thinking
- Understand agile delivery, including SCRUM practices
- Plan roll-outs and track the performance of new features
- Build product roadmaps aligned with business objectives
How your organization will benefit:
- Make evidence-based decisions — not just assumptions
- Strengthen collaboration between product, tech, and design teams
- Apply best practices in product discovery and agile delivery
- Deliver user-centered products that drive real impact
- Embed product thinking and tools into daily operations
Programme Structure
Courses include:
- Define a clear product vision and translate it into actionable goals
- Set and align OKRs with strategic product outcomes
- Identify problem spaces and opportunities using data and user research
- Use modern frameworks (e.g., Opportunity Tree, Jobs to Be Done) for discovery, validation, and decision-making
- Prioritize initiatives with a balance of strategic focus and tactical execution
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus, Online
Campus Location
- Porto, Portugal
Disciplines
Management StudiesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Designed for professionals who want to lead the creation of impactful digital products.
Ideal for:
- Product Managers and Product Owners looking to deepen their skills across the product lifecycle
- Professionals transitioning into digital product roles, including: UX/UI designers aligning design with strategy, Tech professionals adopting a product mindset, Project managers building digital solutions, Business analysts focused on user outcomes, Business professionals with customer insight and tech fluency, ready to move into product management
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Porto Business School and/or in Portugal, please visit Student Insurance Portal.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residents2200 EUR / full≈ 2200 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2200 EUR / full≈ 2200 EUR / full
Living costs
Porto
Portugal
556 - 865 EUR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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