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Overview
You’ll combine storytelling techniques, practical filming tips, and cutting-edge insights into platforms like YouTube, Instagram, and TikTok and leave inspired, equipped, and ready to create videos that wow your audience.
If you're new to video marketing or looking to elevate your existing content, this Creating Engaging Videos for Marketing course will help you stay ahead of the curve. You’ll be guided through exercises from planning and scripting to production and editing and receive useful pro tips, as well as plenty of time to put ideas into practice during the course.
Careers and employability
This course at Nottingham Trent University is a game-changer for anyone looking to boost their career in marketing, content creation, or digital strategy. Past attendees have applied their new skills across industries, from small businesses to creative agencies and beyond.
Programme Structure
During this course, you will:- explore professional skills in video production, including camera operation, lighting, and sound recording
- learn how to identify your target audience and craft engaging video content
- develop a strong understanding of video storytelling techniques, including scriptwriting, pacing, and visual composition
- learn how to shoot and film effectively even with mobile phones
- gain proficiency in free video editing software to create professional-quality videos
- understand the various video formats and platforms suitable for marketing purposes
- consider data and analytics (such as YouTube analytics) and how this can help grow your reach
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Nottingham, United Kingdom
Disciplines
Digital Media View 28 other Short Courses in Digital Media in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Level: Open to all
- Entry requirement: No previous video-making experience is required but you should be confident in using basic functions on your smartphone or DSLR camera.
- You must be over the age of 18 in order to attend this course.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents595 GBP / full≈ 595 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents595 GBP / full≈ 595 GBP / full
Living costs
Nottingham
United Kingdom
583 - 978 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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