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Overview
This Introduction to Copywriting course at Nottingham Trent University will provide you with the fundamental principles and techniques you need to know to create effective copy in just one day.
With a limited number of places on the course, you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your skills at home or work.
What will you gain?
- By the end of the course, you’ll have a strong understanding of the fundamentals of copywriting and the ability to write effective copy for a variety of mediums.
- You’ll know how to structure copy and write good headlines, understand the different types of copy, and appreciate the importance of applying the right tone of voice and house style to a brand.
- You’ll receive a certificate of attendance when you complete the course, which is a great way to enhance your CV.
Programme Structure
The course will cover the following topics:- What is copywriting?
- How is copywriting different from other types of writing and what is its purpose?
- Types of copywriting: advertising, social media, emails, newsletters and press releases
- How to structure your copy using headlines, sub-heads, body copy and calls to action
- The inverted pyramid format of writing and the importance of balancing copy with visuals
- Tone of voice and house style: why they’re important, with guidelines for businesses
- Writing for SEO: key do’s and don’ts, techniques for getting the attention of the search engines
Key information
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Next course dates to be announced soon
Language
English
Delivered
On Campus
Campus Location
- Nottingham, United Kingdom
Disciplines
Digital Marketing View 50 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No previous writing experience is required to access this course.
- To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree -
Domestic Applies to you
Applies to youCitizens or residentsFree
Additional Details
- This course is available at no cost to eligible participants.
Living costs
Nottingham
United Kingdom
583 - 978 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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