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Overview
With expert guidance, you’ll develop both a strategic and tactical understanding of Digital Marketing in this course at the University of Aberdeen.
You’ll focus on the online customer journey and how experiences can be developed and managed to create customer value. You’ll learn to evaluate digital marketplaces, think strategically about creating digital value propositions, and propose digital marketing tactics that deliver positive results.
Outcomes
By the end of this course, you’ll be able to...
- Understand the business competencies of digital marketing, the nature of digital customers, and different digital marketing channels and tools.
- Recognise and apply key theories and concepts around digital customer experiences and usability.
- Analyse digital market opportunities in order to create and evaluate digital marketing plans.
- Apply social media competitor analysis, SEO analysis, and evaluate websites using a range of digital tools.
Programme Structure
You’ll cover topics including:- Marketing in a digital world
- The online marketplace
- The macroenvironment
- Digital marketing strategy
- The marketing mix
- Customer experience
- SEM, SEO, influencer and email marketing
- Online trust
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Duolingo English Test 120
TOEFL® IBT OR
90
PTE Academic 62
IELTS 6.5
IELTS & PTE Test Preparation
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- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
15 alternative credits
Delivered
Online
Campus Location
- Aberdeen, United Kingdom
Disciplines
Digital Marketing View 48 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Duolingo English Test 120
TOEFL® IBT OR
90
PTE Academic 62
IELTS 6.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
This course has no formal entry requirements. You decide if it’s suitable for you.
The course is delivered at Masters level. At this level, for this course, you’d usually have at least:
- an undergraduate degree at UK honours level, or equivalent.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1395 GBP / full≈ 1395 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1395 GBP / full≈ 1395 GBP / full
Funding
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