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Overview
In this Marketing Management course at the University of Aberdeen, you’ll focus on the role of marketing, and the importance of creating customer value.
You’ll learn about strategies that marketers use to establish, develop, and maintain customer value. You’ll also learn how to coordinate and control marketing activities.
Outcomes
By the end of this marketing management course, you’ll be able to...
- Demonstrate a good understanding of marketing concepts and the marketing process.
- Explain the importance of understanding the marketplace and consumers.
- Understand, evaluate and apply the segmentation, targeting and positioning process.
- Describe the key elements of the ‘marketing mix’ and demonstrate how they are used to deliver customer value.
- Reflect on contemporary issues affecting the marketing function and explore their potential impact.
Programme Structure
You’ll cover the following topics:- The changing role of marketing
- Marketing environments
- Marketing strategy, including segmentation, targeting, and positioning
- The marketing mix
- Brand management
- Sustainability and ethics in marketing
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Duolingo English Test 120
TOEFL® IBT OR
90
PTE Academic 62
IELTS 6.5
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- 98 accuracy using real exam data
- 4.9/5 student rating
Credits
15 alternative credits
Delivered
Online
Campus Location
- Aberdeen, United Kingdom
Disciplines
Marketing Management View 17 other Short Courses in Marketing Management in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Duolingo English Test 120
TOEFL® IBT OR
90
PTE Academic 62
IELTS 6.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
This course has no formal entry requirements. You decide if it’s suitable for you.
The course is delivered at Masters level. At this level, for this course, you’d usually have at least:
- an undergraduate degree at UK honours level, or equivalent.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1045 GBP / full≈ 1045 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1045 GBP / full≈ 1045 GBP / full
Funding
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