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Overview
What you will learn
In the Pricing Strategies and Tactics course offered at BPP University you will learn about:
- The key financial, economic and psychological principles relating to pricing
- A practical framework for assessing the value of your product or service from the customer's perspective, which will help you make better pricing decisions
- The main contemporary methods of pricing – cost-based, competition-based and market-based, plus an introduction to the value-based approach
- How to develop a pricing approach using these contemporary methods
- How to assess pricing strategy from a financial and strategic perspective.
- Case studies - The course includes case study scenarios which involve analysing different business situations and recommending, with justification, suitable pricing approaches
Programme Structure
Topics include:
- Importance of value in buying decisions
- Price differentiation
- The value proposition
- Cost based pricing
- Competition based pricing
- Customer driven pricing
- Three key pricing strategy questions
- Economic value to customer
- Calculating value based price
- Pricing strategy formulation
- Who should control pricing - sales, marketing or finance?
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Finance View 121 other Short Courses in Finance in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who is the course for?
- Business leaders and senior managers, particularly accounting, marketing, sales and general management executives.
- Business analysts, product management and pricing analysts.
- Business unit managers and managers of subsidiaries to whom pricing decisions are devolved.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents882 GBP / full≈ 882 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents882 GBP / full≈ 882 GBP / full
Funding
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