Overview
The Customer Experience (CX) course at Bayswater prepares students to create effective customer-focused strategies that support business growth. Through lectures, expert-led sessions and practical projects, students explore customer psychology, market research, service delivery, automation and performance measurement.
Why study Customer Experience at Bayswater?
Students participate in hands-on workshops, complete a group project and final presentation, and learn directly from industry professionals. The programme also includes a company visit, an industry guest speaker and personalised career guidance. Students studying in London may complete additional academic work to earn three US college credits through Bayswater’s partnership with Fairleigh Dickinson University.
Programme Structure
Course include:
- Customer Experience
- Customer Psychology and Behaviour in Experience Design
- Data-Driven Customer Insights & Market Research
- Designing and Managing the Customer Journey
- Service Excellence and Five-Star Delivery
- Measuring and Managing CX Performance
- Technology, Automation and the Future of CX
- Managing Customer Complaints and Crisis Response
- Building a Customer-Centric Culture
- Inclusive CX Innovation Lab
Key information
Duration
- Full-time
- 1 months
Start dates & application deadlines
Throughout the year
Language
Delivered
Campus Location
- Abbey Wood, United Kingdom
Disciplines
Digital Marketing View 51 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
B1+ English Level Required.
Who is it for?
Future professionals aiming for customer experience, marketing, CRM, operations, or innovation roles
Entrepreneurs and career changers building customer-first businesses
Front-line employees and early-career professionals who want to move into customer strategy and experience leadership
Students who want to explore customer experience management before advancing to degree-level study