Overview
The Luxury Branding course at Bayswater combines theoretical knowledge with practical industry experience. Students learn how luxury brands are created, positioned and promoted while exploring customer psychology, brand equity, sustainability and changing digital trends.
Why study Luxury Branding at Bayswater?
Based in London, the programme gives students opportunities to learn from industry experts and guest speakers, participate in a company visit and collaborate on real-world projects. Students may also gain access to selected PR and fashion events. For an additional fee, participants can complete extra academic work to earn three US college credits through Bayswater’s partnership with Fairleigh Dickinson University.
Programme Structure
Course include:
- Luxury Branding
- History and Evolution of Luxury Fashion Brands
- Understanding Luxury Personas and Target Audiences
- Creating and Developing New Luxury Brands
- Marketing Strategy for Luxury Brands
- Customer Psychology and Brand Symbolism
- Building Customer Relationships and Brand Experience
Key information
Duration
- Full-time
- 1 months
Start dates & application deadlines
Throughout the Year
Language
Delivered
Campus Location
- Abbey Wood, United Kingdom
Disciplines
Fashion, Textiles and Luxury Goods View 98 other Short Courses in Fashion, Textiles and Luxury Goods in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
B1+ English Level Required.
Who is it for?
Future professionals aiming for a career in luxury branding
Recent graduates exploring the luxury brand, fashion, or marketing sectors
Career changers interested in entering the luxury brand industry
Gap year students eager to gain insights into luxury brands
Individuals with a curiosity about luxury branding